Starbucks Culture Essays

Organizational Culture At Starbucks Essay

Starbucks - Corporate Culture and Motivation

At its most basic, corporate culture is the personality of an organization or simply how things are done around there. However, in a broader sense it refers to 'the moral, social and behavioral norms of an organization based on the beliefs, attitudes and priorities of its members.' It determines how employees think, act and feel. Every organization has a different concept about the kind of culture that it should have, therefore cultures across organizations may differ despite of having certain common elements1. However common to all organizations is the essential need of fostering a sense of family so that employees do not feel that their work is isolated from other parts of their lives. In fact the culture of an organization should be able to provide its employees with a feeling that their work and personal lives are integrated and this fact is considered and understood by their organization. The culture of a corporation is known to affect it's employee's sense of well being and health along with motivating them to go to work. It is in the best interests of employers, in fact it is their responsibility, to ensure that their employees are being provided with a healthy atmosphere to work in. In the words of Michael Duffy, CEO of OpenPages, it is extremely important to first 'capture people's hearts2.

Similarly when any Starbucks' executive is questioned about the key to Starbucks' success, they unequivocally say it's their employees. According to Dave Pave, the company's executive vice president, Starbucks is not about selling just a cup of coffee but it's about selling an entire experience which would make their customers want to come back. This Starbucks experience, as they believe, is heavily dependent on their frontline employees. It is the attitudes and abilities of these people, who greet and serve more than 30 million customers per week globally, that actually makes Starbucks a success3.

In 1971, three atypical business men founded Starbuck whose main reason for starting the organization was their love of coffee. In the next couple of years Starbucks went through enormous changes and started to grow at a dizzying pace both in terms of store development and new enterprises. What intrigued many was that Starbucks developed its brand recognition in every house, by word of mouth having spent very little money on advertising. In 1990 a mission statement laying out the guiding principles behind the company was finally drafted. Today Starbucks is known to all of us as the exquisite retailer of specialty coffee providing a variety of hot and cold beverages, complementary food items and coffee related accessories and equipment. Starbucks has established retail stores in approximately 39 countries worldwide, with headquarters in U.S and employs about 146,000 people. In 2006 the organization reported revenues of $7787 million.

Loading: Checking Spelling


Read more

Starbucks Coffee Essay

894 words - 4 pages Starbucks Coffee Coffee is not the main drink in my culture. In Taiwan, people used to drink tea. However, young generations like to pursue the Western culture. When Starbucks was launched in Taipei, I saw a lot of people go...

Starbucks: An Analysis with Focus on the Financial Function

2251 words - 9 pages External Environment Starbucks primarily operates in the retail coffee shop market. The UK coffee shop market alone is estimated at over 16,000 outlets and showed a strong growth of 6.4% in sales during 2013 (FDIN, 2014). The branded coffee chain segment recorded a turnover of £2.6 billion, delivering a higher than market sales growth of 9.3% (FDIN, 2014). The coffee shop sector has seen a considerable growth in the past 15 years and Allegra...

SWOT Analysis This is an essay explaining the business plan "SWOT"...strengths, weaknesses, opportunities, and threats a company might face.

1087 words - 4 pages Beauty is only skin deep, companies must look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look at their business plan. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each. The fundamental process of strategic planning is through the encompassment of

The Rise and Success of Starbucks

1421 words - 6 pages The Rise and Success of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a...

Starbucks Case

7250 words - 29 pages Starbucks Case Study [pic]OverviewFirst Starbucks was a Private Company, from its inception in 1971, to it's initial public offering in 1992. We believe that there since the beginning, Starbucks strategy has been one of growth. They have demonstrated all dimensions of a growth strategy: Internationalization in expanding into new countries and the global market. It has shown concentration in being creative and relying on it's core...


600 words - 2 pages Q) What is Starbucks' strategy?Starbucks is currently following a differentiated strategy with a long term growth orientation.It is also focusing on enhancing and strengthening its brand image, by taking several initiatives related to its core business that are intended to enhance customer experience at Starbucks retail...

Starbucks Organizational Behavior Anlysis

1092 words - 4 pages Based on past experience with Starbucks both as consumers, and undergraduate students studying about successful business, we predict that Starbucks will be a theory Y organization, that promotes empowerment within its entry-level staff. Our first impression of Starbucks when we enter a local store is simply that we are going to get a quality product. The staff always remains professional but appears to enjoy their jobs. You don’t see Starbucks...

Value-Driven Organizations

1761 words - 7 pages Introduction An individual’s leadership performance may depend on the ability, commitment, and values to effectively guide others to grow into self-actualizing members of the organization. Through the process of training, coaching, and collaboration, leaders may assist stakeholders to evolve and become empowered to sustain performance outcomes. According to Seligman and Katz (Watson, Papamarcos, Teague, & Bean, 2004), values are those traits...

research paper

1226 words - 5 pages 7 Organizational Research/ Analysis Paper By Andrea Hansen Organizational Research/Analysis Paper: StarbucksIn 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin,...

The Starbucks Coffee Company

1112 words - 4 pages The Starbucks Coffee Company is a business that operates on the cutting edge of the latest consumer needs and trends. This innovative company, at just over 30 years old, can brag of lighting fast growth as well as sustained profit. Starbucks' success can be attributed to its winning recipe of organization, quality, skilled management, and its ability to get people to over pay for its products. Starbucks has enjoyed success with managing its...

Starbucks Organizational Behavior

2060 words - 8 pages Starbucks Organizational BehaviorJanuary 17,Western International UniversityMGT 340Starbucks Organizational BehaviorThe understanding of organizational behavior within any corporation and particularly the factors influencing the organizational behavior has become the "key" to success for most managers in today's organization around the world. There are several different approaches to organizational behavior. A manager's chief duty to find the...

Essay on Starbucks: Organizational Culture

1048 WordsMar 18th, 20075 Pages

Organizational Culture When people think of the most popular coffee house in the country and world, they immediately think of Starbucks. That's because it's true, but what most people don't know is that Starbucks is also ranked #1 on the Most Admired Food Services Companies to work for (America's most admired companies 2007, 2007), and # 16 Best Companies to work for (Best companies to work for 2007, 2007). It also ranked # 2 Most Admired Companies to work for over all, # 6 for Best People management, # 7 for Best Social responsibility, and # 10 for Best Innovation (America's most admired companies 2007, 2007). These are incredible numbers, which is why I choose Starbuck's as the most culturally appealing company that I would…show more content…

These values include respectful working environments, environmental awareness, humane treatment of workers, and benefits for workers. Starbuck's mission is to not only offer premium quality coffee and excellent customer service, but it is also devoted to providing quality service to its employees. Starbucks works hard to create an excellent work atmosphere, ensuring that employees treat one another with deference, and respect diversity. Starbucks also shows how much it cares about society by making over 30 million in charitable contributions and volunteering over 290,000 hours (Corporate social responsibility / fiscal 2006 annual report, 2007). There are thousands of people who work for this company as farmers and suppliers who are located all over the world. Starbucks makes certain to follow international child labor laws, provide humane and safe working conditions, and honors minimum wage requirements. Starbucks is also deeply focused on being environmentally vigilant. Starbucks practices energy and water conservation, uses renewable energy, and uses recyclable materials. Starbucks also provides excellent benefits. "The components may include competitive base pay, bonuses, comprehensive health coverage, income protection, vacation, stock options, a savings program, adoption benefits, tuition reimbursement and partner perks, including a discount on merchandise in our stores" (Corporate social responsibility / fiscal 2006 annual report , 2007, Abridged Report,

Show More

0 Thoughts to “Starbucks Culture Essays

Leave a comment

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *