Promoting Tourism In Malaysia Essay

Malaysia has been visited by thousands of tourist from all over the world every year. But tourism in Malaysia can be further developed by promoting many aspects that the country has. Malaysia is a land that has been bestowed with greenery, mountains, beaches and rivers. Its natural landscape itself is a great attraction for foreigners. The sandy beaches in Penang Island, Port Dickson and Morib are holiday retreats for Westerners who are deprived of the sun and sea due to the cold weather in their countries. The wind whispering through the tall shady casuarinas and lapping sea waves are ideal places for visitors in search of peace and tranquility.

There are natural places which have special attractions for the foreigners to look and enjoy. The Kuala Selangor fireflies is a must to visit. The fireflies in Kuala Selangor are the largest colony in the world. Visitors have to take a boat ride in late evenings to see the fireflies, which lit up the trees in the dark. The nocturnal tours in the boats would be a unique experience for any traveler. This unique attraction can be highlighted in the brochures and the websites in the Internet. World- class theme parks like the Sunway Lagoon and Mines Wonderland must be highlighted also. The Sunway Lagoon, which was once a tin mine, has been transformed into a recreational park.

There are also five-star hotels in these places where visitors could enjoy their stay there. Kuala Lumpur the capital city is the ideal place to shop because it promises variety , value and convenience all in one place. Malaysian items like pewter and batik can be found at various places for different levels of budget. Names of places and malls so that the visitors have and idea where to go for shopping for certain items. All these aspects can be highlighted in the media especially in the Internet so that visitors can get the right information about Malaysia and would want to visit our country.

PUTRAJAYA, 13 May 2016 – A total of 16 students from upper primary and lower secondary schools were announced as winners of last year’s Tourism Malaysia Essay Competition, during a prize-giving ceremony at the Putrajaya International Convention Centre (PICC) today.

The first prize winners of both categories received RM2,000, followed by RM1,500 for winners of the second prize, and RM1,000 for the third prize. The schools of the top three winners also received RM500 and a certificate. Besides that, a total of ten participants from both categories took home RM250 as consolation prizes, while their schools received a certificate each.

The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab presented the prizes and certificates to all the winners and representatives from their schools (please refer to the attachment for the list of winners).

The essay competition was organised by Tourism Malaysia last year from 20 October to 31 December, in conjunction with the Malaysia Year of Festivals (MyFest) tourism campaign. It was in collaboration with Astro Digital Publications, who promoted the competition in its publication, the ’Oh My English’ Workbook. The workbook, published four times a year, is used by many schools to teach the English subject. Its fun, comic-book style presentation, along with the use of popular characters from the ’Oh My English’ television comedy series, provided the perfect platform for tourism awareness among students.

The competition aimed to raise awareness and educate the students from primary and lower secondary schools on the importance of the country’s tourism industry. Besides that, it also aimed to promote the country’s tourist attractions and destinations to students and cultivate the habit of travelling in their own country.

MyFest 2015 was a continuation of the successful Visit Malaysia Year 2014, emphasising on the various festivals celebrated by the country’s multicultural society. A total of 25.7 million tourists visited Malaysia during the campaign, contributing a revenue of RM69.1 billion.

Both tourism campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020, as outlined in the Tourism National Key Economic Area or NKEA.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts.

Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.

The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.

Press contact:

Media Relations Unit:

Shukri Hanafiah, Senior Deputy Director, Corporate Communication Division
Tel: +603-8891 8767
Email: shukrihanafiah@tourism.gov.my

Editorial Unit:

Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.m


0 Thoughts to “Promoting Tourism In Malaysia Essay

Leave a comment

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *