Social Media Assignments For Business Writing

 

This course is for anyone who wants to create effective content for blogs, Facebook, Twitter and other social media.


In the modern business world, being effective on social media is an indispensable way to build your brand, and good writing skills are a huge part of this.

On this course, discover how to set up these social media sites correctly and how to optimize them. At the same time, learn proven principles of web writing and how to engage your online audience.
 

 

“The Writers College offers accessible, flexible and a sufficient variety of courses for everyone. The tutors are supportive and you certainly feel as if you are learning and (hopefully) improving."

Nick Ward, Past Student

 

 

Course Details:


 

This course is for:


 

Admission Requirements:


 
  • Modules: 3 Modules
  • Duration: 4 months
  • Start date: At any time; applications all year round via our website
  • people working within the communications industry who want to learn more about social media writing
  • small business owners who want to increase their cyber footprint
  • hobbyists who want to promote their passion on a blog
  • and anyone who wants to get on top of the latest online technology and get more control over how they communicate.
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • Some Internet skills would be helpful but not essential.
  • No previous tertiary qualification required
 
 

Tutor for this course:


 

Tiffany Markman

Tiffany is a copywriter and writing trainer who teaches and presents worldwide on social media, digital copywriting, customer service, and more.

Recently, she was a keynote speaker on social media and digital writing at the Public Relations Summit hosted by Microsoft Middle East & Africa in Dubai, UAE.

Tiffany has written copy for over 300 brands in the last 13 years, including blue chips like BMW, Coca-Cola, EMI, American Express, Microsoft, General Mills, Discovery, Afrox, Barloworld, Bayer, Intercontinental Hotels, Investec Bank, and Hard Rock Café.

Read more about Tiffany here>
 

 

 

 

Course Curriculum



Module 1 - Getting Started

 
  • The ins and outs of social media
  • Optimising user experience
  • The Google Trust Factor
  • The hows and whys of writing style
  • Basic community management

Writing Assignments 


Module 2 - Blogging and Facebook

  • What is a blog, and how do you set one up?
  • What makes for "good content"?
  • Steps to write a blog post
  • Facebook basics and getting started
  • How to engage your followers on your Page
  • Tips for posting and advertising on Facebook

Writing Assignments


Module 3 - LinkedIn, Twitter & Instagram

  • LinkedIn basics

  • Tips for posting good content

  • Twitter: how to set it up

  • Twitter etiquette
  • Engaging readers
  • Instagram: getting started
  • Tips for growing your fanbase

Writing Assignments

 

 

 

“I am totally satisfied with the course. It boosted my self-confidence and my ability to create effective web writing. The course has been effectively tailored to suit the changing styles of writing for the web. It was a wonderful learning experience”

Vaidehi Rachuri, Writing for Social Media Course

 

 

 

How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.

 


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all nine assignments.
  • The course must have been completed within four months of registration
  • Students are expected to attain a minimum average of 50% for the course
 


Minimum Estimated Time Commitment:

  • Reading time: 10 hours
  • Writing time: up to 20 hours
  • Research time: up to 20 hours
 



Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
   

 




 

I want to share some assignments that I developed for Introduction to Social Media Marketing, which is a 3-week open online course at MulinBlog Online J-School. If you are an instructor of social media, please offer some comments and share your course materials; if you are a student, please also share your learning experience.

The three weekly modules in this open course each covers a focused topic – concept, strategy and tactics. This course does not cover the range of topics I would include in a regular college-level course, which will go deeper in each topic and will include additional topics such as engagement and measurement.

In each week, there are selected readings, tutorials, quiz, class discussions, and one or two assignments. You can download the syllabus or view it embedded below. I developed detailed instructions for each assignment; see below the embedded syllabus for each week’s assignment instructions.

[gview file=”http://www.mulinblog.com/mooc/syllabus_mulinblog_social_media_marketing.doc” save=”0″]

Week 1 assignment: Social media marketing concepts

Following guidelines and examples in the reading, please conduct a real social media SWOT analysis. Some suggestions on what you can do:

  • You can do an analysis of a big brand; compare their social media practices with the four areas of a SWOT analysis, and discuss what we can learn from this brand.
  • You can analyze social media activities of a small business or a non-profit organization, and try to suggest improvements. It can be a business or organization you have connections with or otherwise have knowledge of.
  • If you want to, you can even conduct a SWOT analysis of your instructor, Dr. Mu Lin, who has been promoting his blog (www.mulinblog.com) on Twitter and Facebook.

When posting your analysis, please follow this format:

  • Description of the business or organization you are analyzing.
  • The actual SWOT analysis (please follow examples in the reading).
  • Takeaways or suggestions. Something we can learn, or improvements they can use.

Week 2 assignment: Social media marketing strategy

There are two options for this week; you can choose to work on one or both of them.

Option #1: social media strategy

Read or download a social media strategy template by HootSuite and create a social media strategy for a real business or institution. You may need to conduct a SWOT analysis and incorporate findings in your strategy.

Option #2: content curation

Follow tips in this week’s reading for finding content ideas, research for an idea and create a Storify story.

Related

Week 3 assignment: Social media marketing tactics

There are two options for this week; you can choose to work on one or both of them.

Option #1: Social media listening

Set up social media listening in Hootsuite for a brand, an institution, a celebrity or just any subject where there may be active related social media discussions. You can refer to the lesson for how to set up listening streams as well as what to monitor.

In your report, tell us what you listened to, what streams you set up, what you have found that interest or otherwise surprise you, and what you suggest that business or institution should do, and just anything else you want to discuss and share with us.

Option #2: Message creation

If you have a Twitter or Facebook account, try promoting something following best practices in this week’s lesson.

Specifically, choose a piece of content that you think may interest your followers/fans. Create a new tweet or Facebook post following writing guidelines in the lesson, conduct a hashtag research to find and include a few hashtags, then publish your message.

In your report, paste the actual tweet or post you created, tell us what specific guidelines you followed in drafting that message, how you came up with relevant hashtags, and tell us about responses to your message.

Need more ideas about social media marketing? Check out these popular books at Amazon:

Related posts:

About Mu Lin

Dr. Mu Lin is a digital journalism professional and educator in New Jersey, United States. Dr. Lin manages an online marketing company. He also manages MulinBlog Online J-School (www.mulinblog.com/mooc), a free online journalism training program, which offers courses such as Audio Slideshow Storytelling; Introduction to Social Media Marketing; Writing for the Web; Google Mapping for Communicators; Introduction to Data Visualization; Introduction to Web Metrics and Google Analytics.

View all posts by Mu Lin →

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