Several non-profit environmental organizations are trying to counter the adverse effects of climate change. To finance their activities, they require donations. However, in today's society the number of people who donate to environmental organizations is decreasing, which is creating a funding gap. If organizations are to be able to continue their work, the number of donations must increase.
The aim of this study is to determine how individuals' intentions to donate to an environmental organization can be increased. To this end, the research question is as follows: To what extent does a potential donor's social distance to the victims of climate change portrayed in fund-raising campaigns affect his or her intention to make a donation? In this context, social distance is the extent to which people feel they are in the same social group (i.e., in-group) or another social group (i.e., out-group) in relation to climate change victims.
The research question is answered through an experiment that entails distributing an online questionnaire to respondents. These respondents are randomly divided into two conditions (namely large and small social distance). Based on their classification, they are then asked to comment on a different image from a fund-raising campaign. The responses received show that feeling a large social distance leads to more donation intentions that feeling a small social distance. These results indicate that social distance does have an impact on donation intentions.
On this basis, it is recommended that environmental groups portray a significant social distance in fund-raising campaigns for their climate change activities. Further research could be undertaken to identify other factors it would be helpful for such organizations to bear in mind when selecting the best images for such campaigns.
This guide will show you how to locate survey instruments and questionnaires using the resources available to you through the UT Tyler Library.
Many databases contain behavioral instrument references.
Its important to bear the following points in mind as you work your way through this guide:
The Importance of Searching Multiple Databases
No single database covers the literature of survey instruments and questionnaires exhaustively or comprehensively.
All of the databases listed in this guide have gaps in their coverage.
So you will most likely need to search across several of them to ensure that you don't miss important resources.
Different Levels of Access
Most (but not all) of the databases listed on this guide provide full text access to the instruments themselves. Some only index these resources.
So its important to understand the distinction between Full Text and Index Only databases.
• Index Only Databases (IOD) make research literature "discoverable" or "findable," but they don't bring the documents to you.
Like a radar array, they make resources 'visible' by showing you what has been published on a topic.
But you have to go and find the text of the documents yourself.
• Full Text Databases (FTD) both make resources "discoverable" and make them immediately accessible to you...usually through a pdf or html full text link embedded in the record.